About Traveliora
Traveliora connects travellers with places shaped by people who truly know their home. Small stays, local experiences, and cultural activities rooted in everyday life, tradition, and nature.
We focus on meaningful travel experiences created by hosts, guides, and artisans who care deeply about their land, their craft, and their stories. Whether it is a nature-based adventure, a locally run stay, regional food, or a hands-on workshop, each experience reflects the character of its region.
Traveliora brings these experiences together in one place, making it easier to discover parts of a destination that often remain unseen. Here, travel is not about ticking off landmarks, but about understanding a place through the people who live there.
This is travel shaped by local knowledge, respect for culture, and genuine connection experiences that feel real, personal, and memorable long after the journey ends.
Sameera Rodrigo – Founder Traveliora
I am Sameera Rodrigo.
” Three years ago, Jämtland became more than the place where I came to study. I arrived in Sweden to pursue my master’s degree in tourism at Mid Sweden University, expecting it to be a chapter in my life. Instead, it gradually became home. Through everyday moments like quiet mornings, long winters, and light-filled summers built my connection to this place deepened naturally.
Before moving to Sweden, I spent nearly a decade working across different areas of the tourism industry under different domains in several countries. Starting over in Jämtland, Sweden meant slowing down and seeing travel from a new perspective. Working closely with local entrepreneurs and small-scale tourism businesses reshaped how I understood what makes an experience truly meaningful.
Traveliora grew from that journey. It reflects a life lived between cultures and a belief that the most valuable travel experiences are shaped by people who know their place deeply. Traveliora exists to support those local voices and help travellers connect with destinations in a more honest and lasting way.”
“Traveliora was created from a belief that the most meaningful journeys are shaped by local knowledge, culture, and everyday life. After living, studying, and working within the tourism industry in Sweden, I wanted to create a space that highlights experiences built with care, honesty, and respect for place.” – Sameera Rodrigo, Founder of Traveliora
Traveliora Nordic Heaven – by Sameera Rodrigo
Authenticity in Motion, Driven by Iora Digital
Traveliora is a dedicated brand created and owned by Iora Digital (www.ioradigital.se) , a Sweden-based creative agency specializing in performance-driven advertising and content creation. Born from a vision to strengthen inbound tourism in Sweden, Traveliora serves as a creative platform that brings the country’s authentic spirit closer to the world.
With a foundation in tourism, digital marketing, and media production, I am driven by a passion for showcasing Sweden beyond the ordinary. Traveliora is where creativity meets purpose helping travelers discover the true character of this country while ensuring that every story shared contributes to a richer, more meaningful journey.
The Spark Behind the Story
Traveliora is not a sudden idea. It is the result of years of quiet work, observation, and belief in the power of meaningful travel.
Long before the platform existed, its foundation was shaped through real encounters with destinations, local creators, and small tourism entrepreneurs people building remarkable experiences, often unseen beyond their own regions. Traveliora grew from a desire to help these stories travel further, without losing their soul.
The vision was strengthened during my master’s studies at Mid Sweden University, through hands-on work on St. Olavsleden, the world’s northernmost pilgrim trail. What began as an academic project became a turning point where experience, learning, and purpose aligned. Presenting this work at the Council of Europe’s Academic Workshop on Cultural Routes affirmed the value of locally rooted travel and long-term thinking.
Today, Traveliora supports diverse travel concepts across Sweden, connecting authentic experiences with a global audience. At its heart remains St. Olavsleden not as the beginning, but as the moment the path became clear.
Traveliora is more than a platform.
It is a journey shaped over time and built with intention.
